Three Tips to Widen Your Social Media Reach Quickly

Social Media Marketing

Before reading this post make sure you have read last weeks post on how to build traction on social media.

Advertising has shifted more and more away from traditional media, while social media has been taking over the world of digital marketing. A study by Bill Tancer almost eight years ago revealed that social media became the most popular activity on the Internet, edging out—surprise, surprise—pornography. This is testament to the drastic cultural change that social media has brought about. It has completely reshaped the way people connect to each other, share ideas, and make themselves known to others. The world, since then, has become a much smaller place.

Social media has also defined marketing strategies over the last years. Business writer Jayson DeMers refuted the idea that it was impossible to profit from social media marketing two years ago—in his article “The Top 10 Benefits of Social Media Marketing”, he states that over 90% of marketers took advantage of social media to promote their businesses, but not all of them knew how to fully utilize this tool.

How can you expand your social media presence quickly? Here are three tips to help you:

Establish Your Brand

A big part of your social media marketing strategy includes your brand’s identity. This would include everything, from your logo to the way your content sounds online. It’s best to know your voice on social media. This way, you can control how you interact with users, and leave a lasting impression on the market. If done right, your brand could go viral, so take advantage of your identity.

Know Your Platforms

You know social media doesn’t just include Facebook, right? If so, you’re on the right track. There are various platforms that you can use, depending on your brand’s identity, as well as your marketing strategy. The key behind choosing platforms is to know the people you want to market to. You can link your webpage to these platforms to show your brand off to the world.

Facebook is probably a no-brainer in this case. With a staggering 1.09 billion daily users, Mark Zuckerberg’s brainchild covers the most diverse audience amongst all platforms. Facebook is to social media as Google is to search engines. It is the most widely-used website right now, by people all over the world. Of course, this presents a problem: how do you reach your target audience? The good news is that Facebook comes with a feature that allows you to sponsor your posts, allowing it to reach more people. User browsing information is also saved, for relevant search results and advertisements.

Twitter is the next best choice. This platform is well-known for popularizing hashtags, which have taken the social media world by storm. Twitter also possesses the advantage of quick, easy interaction with customers and other brands. Twitter is very easy to use, and it incentivizes catchy slogans and marketing strategies. As of April, Twitter has 310 million daily users.

If you’re marketing a specific niche, Pinterest is a great platform. This website allows users to post eye-catching and creative content, categorized through tags. Targeting common search words on Pinterest will allow you to reach your target audience. Pinterest is best for a creative audience, who may look for fashion, photography, health and nutrition, or art materials.

Make Marketable Content

You may be thinking of Search Engine Optimization (SEO), but it doesn’t work the same way nowadays—instead of keyword density or link building, you have to take into account content that has value for users. Most social media users are very savvy about the content they want. They will be able to tell apart advertisements from articles with substance. The bottom line is that you should never hard-sell on social media. Additionally, it pays to post content frequently. On Twitter, it should be easier, as you can use scheduling tools to Tweet for you while you’re away. On Facebook, it would be best to post during peak usage hours, from 6 PM to 10 PM. This way, you can reach as many users as you want.

Additionally, seriously consider the inclusion of mobile features in your social media marketing strategy. Smartphones are a big part of people’s daily activities. By making your webpage mobile-friendly, or even creating an app, you can make accessing your products much easier for mobile users.

How To Build Traction On Social Media

Do you want to grow traction on social media? Are you looking to influence potential customers? Social media keeps changing all the time. If you want to be dominant on social media, you need to develop an agile and evolving approach. It may seem hard to build a following on social media sites like Facebook, Twitter, and Instagram, but itis achievable with less effort than you may think. You do not need to think anything big and specific to achieve this end. The basic rule is to think from the user’s point of view such as what they want, what their expectations are and what you can do to meet these requirements. By following this simple principle, you will be able to build traction on social media within a couple of months. It is a continual process and you need to do continuous efforts to get effective results.

Do you want to know what the methods are? If yes, then consider the followings. In this article, you will get some tips on how to build traction on social media. You will find these tips easy to follow. In fact, you will start enjoying it.

Do not think about the result

For the beginners, it might be difficult to start with. You need to be confident about yourself and your site. Start by posting some of your favorite pictures. Follow a simple rule; do not expect any fast result. It is a time-taking process. Initially, you might need to take more efforts to create a space for yourself. But once it is done, it will be easier and less time consuming. Even if you do not get any positive response in the initial phase, you should not lose your faith. Keep trying and always try to be genuine to win the heart of the users. socialmedia-pm_0

Focus on some specialized channels

What do you want? Who are your targets? Do you want to build traction on the Twitter or Facebook or you want many of them? Once you are determined about the channels, you can make the strategies accordingly. First, select your targets and think what you can do to influence them. Remember that a single strategy cannot help you to achieve your goal. Moreover, do not try many things in one day. As mentioned earlier, it is a continual process. And you have to start slowly to understand others expectations.

Share informative and inspiring data

The first step to getting the attention of social media users is to introduce yourself and your site with a positive and confident approach. It does not matter what you are selling and what is your purpose. The most important thing is that how you are presenting yourself. You can share some valuable information about your business and can also share the pictures. And always try to make it interesting and fun instead of making it a piece of contents. That will be more helpful.

Learn to appreciate

It is important if you want to influence your followers and to build a community. You do not need to do much for the appreciation, but it will certainly impress the followers. You can simply tweet thanks if you do not have time for the comments. Try to impress your follower with your positive mind and the right approach.

Be genuine

While being on social media, your responsibility is more. If you are representing a business, then your tweets and comments will have a direct impact on your business.Hence, think twice before posting any comment. Moreover, avoid giving negative comments on any product if you are not familiar with it, it will lessen your credibility and it will not be appreciated by your followers.

Develop more connections

If you want more followers, then you will have to make connections with many social networking sites instead of choosing one. You can open accounts in many popular sites such as the Facebook, Twitter, Google Plus, and LinkedIn. That will help you to

Get more exposure.

These are some very simple tips that can help you to build traction on social media. You should not try to achieve anything overnight. It will take time and your little effort can help you to get social media attention within a few months.